CROWDY HOUSE Announces: Partnership with Ventura Lambrate during Milan Design Week
02 APRIL 2015, AMSTERDAM, THE NETHERLANDS
CROWDY HOUSE, ‘the premiere (launch) platform and marketplace for the world’s best designers and makers’, releases their new website and announces partnership with Ventura Lambrate to be the exclusive online shop and retail point during the Milan Design Week 2015.
CROWDY HOUSE, is the premiere (launch) pre-tail platform for over 500 curated designers and makers from 30+ countries selling directly to consumers worldwide. High profile names selling on the platform include matali crasset and Paolo Ulian. Some backers and key supporters are Magriet Vollenberg of Organisation of Design, Robert Thiemann of FRAME Magazine and Edine Russel of ELLE Decoration.
“As an advocate of design, I believe the services that CROWDY HOUSE offers are very relevant right now for designers all over the world. For this reason I support their mission and team.”- Robert Thiemann, Owner of FRAME Magazine
"CROWDY HOUSE is not only a fantastic showcase for designers, it also opens the door for design enthusiasts with a modest budget."- Edine Russel, Editor-in-Chief ELLE Decoration NL
During the Milan Design Week 2015, a partnership with Ventura Lambrate enables the 100+ exhibitors to sell directly through CROWDY HOUSE. They have partnered with Ventura Lambrate to provide the first exclusive online shop and offline retail point in Milan during the event. Additionally CROWDY HOUSE will represent their designers and will give live demonstrations everyday of designers at work at their exhibition in Ventura Lambrate. Find the press packet here.
“CROWDY HOUSE offers a desired solution for many designers. With Organisation in Design we have been working in the design industry for many years and the wish from designers to sell directly to customers is something we hear often. I have been following CROWDY HOUSE since the beginning and share their vision and I am very happy we can collaborate for the next edition of Ventura Lambrate.”- Margriet Vollenberg, Owner of Organisation of Design & Ventura Lambrate
An example premiere (launch) product on CROWDY HOUSE is the Elkebana. Designers Fabio Milito and Paula Studio launched the Elkebana exclusively on CROWDY HOUSE to collect orders before they started production. Through using the tools and services CROWDY HOUSE provides, the campaign received over 1.1 Million views via 45+ article features and went viral on sites such as Inhabitat and BoredPanda.
"When enough people order a product, the designer can put it into production without the usual upfront costs and associated risks."- Design-Milk.com
“We believe by providing one marketplace, where the best designers can be found and bought from by design fans all over the world, strengthens together the message of the designer and maker movement.”- Mark Studholme and Suzan Claesen, founders CROWDY HOUSE
This month matali crasset for Vent des Forêts will premiere (launch) her new collection exclusively on CROWDY HOUSE’s new website. The new website launch introduces a new identity, optimized user experience and tools to allow designers to effectively run their sales campaigns. Read the press release about the new site here.
CROWDY HOUSE is the winner of the Accenture Innovation Award (e)Retail 2014 and raises $600k through a seed round from a group of marketplace angel investors. This group includes Jesper Buch (JustEat) and Arthur Kosten (Booking.com). Read the press release about the investment here.
END OF PRESS RELEASE (524 Words)
Under EMBARGO until 15:00 April 2 2015, please handle EMBARGO press release with strict confidentiality.
Location during Milan Design Week:
Undai 5, Via Ventura 6, 20134 Milano
Opening hours during Milan Design Week:
Tuesday April 14th – Saturday April 18th: 10:00 – 20:00
Sunday April 19th: 10:00 – 18:00
Meet & Greet Wednesday April 15th: 20:00 – 22.00
For further information and interview requests, please contact:
Anne-Claire van Keulen
"As an advocate of design, I believe the services that CROWDY HOUSE offers are very relevant right now for designers all over the world. For this reason I support their mission and team." Robert Thiemann, owner of FRAME Magazine
"CROWDY HOUSE is not only a fantastic showcase for designers, it also opens the door for design enthusiasts with a modest budget." Edine Russel, Editor-in-Chief ELLE Decoration NL
"CROWDY HOUSE offers a desired solution for many designers. With Organisation in Design we have been working in the design industry for many years and the wish from designers to sell directly to customers is something we hear often. I have been following CROWDY HOUSE since the beginning and share their vision and I am very happy we can collaborate for the next edition of Ventura Lambrate." Margriet Vollenberg, Owner of Organisation of Design & Ventura Lambrate
"Designers have more access to fabrication methods, such as 3D printers and CNC Machines, than ever before. This empowers them to produce their work independently, quickly and more economically. CROWDY HOUSE offers a platform for designers to present their designs to the market for zero risk. This accelerates the creation of new design and the time it takes to be brought to the market." Mark Studholme, co-founder CROWDY HOUSE
"An innovative platform for independent designers." Designboom.com
"A new platform that helps designers find funding for their products." Dezeen.com
"(CROWDY HOUSE) allows consumers to buy unique design in a transparent manner." Design.nl
"We're extremely impressed with the innovative methodology they have implemented in this particular market, it makes all the process so much easier for the designers." Epiforma Design (Designer on CROWDY HOUSE)
"CROWDY HOUSE has great traction in one well defined vertical. The passion of the team, their relationships with the designers and the understanding of the market was why I invested." Arthur Kosten, (Booking.com)
"I think CROWDY HOUSE and the people behind it can become number one in their sector. In this space you need to be on top of trends and CROWDY HOUSE has what it takes." Jesper Buch, (JustEat)
"We believe in having one marketplace, where the best designers can be found and bought from by design fans all over the world." Mark Studholme and Suzan Claesen, founders CROWDY HOUSE
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CROWDYHOUSE was founded in 2013 by Mark Studholme (CEO) and Suzan Claesen (COO) as a solution for bringing their own product designs to the market.
Initially launched as a crowdfunding platform for designers, CROWDYHOUSE became the premiere (launch) platform and marketplace for the world’s best designers and makers.
Their mission is to democratize the design industry through helping independent designers and makers sell directly to design fans all over the world. They do this by building the technology and providing the services that allows designers to make a better profit, develop new designs and fill the world with a wider variety of great design.
The team were accepted to the 2014 Rockstart Accelerator and are funded by international marketplace investors. In 2015 Wired magazine listed CROWDYHOUSE as one of the top 100 startups in Europe.
CROWDYHOUSE has offices based in Amsterdam and Bucharest.
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